Precision in print is crucial. Once printed, there’s no option for edits. You have to get it right as any mistake can affect a brand’s image. Whether it’s a business card, a brochure, or a poster, every printed piece communicates a message to the audience.
Creating colors that will exist in real life, is entirely different than working on digital design. A simple paint brush and water color palette, or a printer, would never be able to recreate the full brilliant display of colors delivered through the lights of an LED screen. This is the difference between working with, and choosing from, a CMYK color palette vs. a RGB/HEX color palette. The brand will need to match seamlessly no matter where it’s seen. It’s important, and I always keep this in mind when creating initial brand guideline choices for heavy print requirement companies.
From typos to color accuracy, everything matters when reflecting professionalism and attention to detail. Precision not only maintains the design’s integrity but also exemplifies a commitment to excellence.
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