Reflecting on past work is the best way to improve my current projects. By looking at case studies, I learn from real-life examples, understanding what worked, what didn’t, and why. Moreover, it fosters a mindset of continuous learning and adaptation, which is needed in a rapidly changing environment. By applying these insights and lessons, I not only boost the quality of my ongoing projects but also ensure that I’m better equipped for whatever challenges the future holds.

Design Strategy Walkthrough
Adjusting design style can have a profound impact on the perception of a brand. It’s akin to changing your tone of voice in a conversation; subtle shifts can alter the entire message….

Douglas Carroll Salon
The goal for Douglas Carroll Salon was to blend the website, social media, and print materials into one cohesively branded ecosystem. By combining innovative strategies with a collaborative spirit…
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Design Strategy Walkthrough
The thought process behind pinpointing an ideal brand image.
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Web
Blending creativity into user experience.
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Print
Print work immortalizes the message, and offers a lasting impression.
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